The Art and Science of Intimates
Helping women to look and feel their best has always been our mission. Our wearers are passionately loyal and once they discover the advantages of choosing Wacoal they rarely wear anything but Wacoal. Because of this, Wacoal has become the leading bra brand in many fine department and specialty stores.
In 1985, Wacoal launched its brand in America, with the same dedication to excellence and innovation. As a new brand in the U.S. Wacoal had a philosophy that was quite simple and unique – make the best fitting and most comfortable products with high quality materials and workmanship backed by world class service. Although our prices were higher than most and with no sale offering, the ultimate judge was the consumer. Our amazing fit consultants partnered with sales associates all over the country and one at a time we helped educate and ultimately convert women to wear products that gave them great comfort (sometimes life changing) and outstanding value. In 2005 Wacoal bras attained the #1 ranking for dollar sales in department stores and consistently increased share to the dominant position we enjoy today. Ultimately, our success comes from always putting the consumer first and maintaining a constant focus on making innovative, long lasting products that truly perform. In 2009, Wacoal America launched a new line aimed at a younger fashion consumers called b.tempt'd. This line offers the same celebrated fit and quality Wacoal is known for.
Today Wacoal America products are offered in North and South America, Japan, Asia, Africa, Europe, the Middle East, Australia and New Zealand and we continue to be influenced by Koichi's inspiration.
Wacoal Fit Consultants
We encourage all women and all figure types to see a Wacoal trained intimate wardrobe expert to experience the difference that the right Wacoal bra, panty or shapewear piece can make.
Wacoal Gives Back
Two years later, Wacoal launched Fit for the Cure®, a unique initiative that raises funds for breast cancer awareness, treatment and research by offering complimentary bra fittings at more than 1300 store events across America and in Canada every year. Wacoal donates $2.00 to Susan G. Komen® for every woman who participates in a complimentary fitting, and makes additional donations for bras and shapewear purchased at the event. Our teams of fit specialists are on hand at every event to help participants find their correct bra size and find styles to flatter them and their wardrobes. To date, we have raised well over $4 million dollars for Susan G. Komen® and have fitted nearly 800,000 women.
Every October, we also participate in Breast Cancer Awareness month with programs that raise additional funds for Susan G. Komen®.
Wacoal supports breast cancer awareness worldwide; learn more about our global initiative here.