We are proud to celebrate 30 years of helping women look and feel fabulous.
At Wacoal we understand the importance of balancing great fit and function with beautiful design. Our loyal customers choose our lingerie for its superior fit, exceptional quality, extraordinary comfort and bold innovation.  

Our Japanese Heritage: Koichi Tsukamoto’s Vision
In 1946, Koichi Tsukamoto started Wako Shoji, a trading company that mainly sold jewelry. Soon he noticed that Japanese women were wearing western style dresses and lingerie with their jewelry. Koichi studied American mail order catalogs of intimate apparel, and in 1949, he founded a lingerie company called Wako Corp. The company created a "bra pad” that was an immediate success. Wako changed its name to Wacoal, hosted a fashion show, and went public as Wacoal Corp. As the company became increasingly successful, Koichi wanted to give back to society through both the art and science of intimate apparel, so the company launched the Remanma, a mastectomy bra line, the Human Science Lab, and the Kyoto Costume Institute. In 1985, Koichi established Wacoal America, Inc. in the United States, finally realizing his long-awaited dream.

Koichi’s inspiration influences our work at Wacoal America as we give back to society through a nationwide breast cancer awareness campaign and continue to study the art and science of intimate apparel.

Our Story Today: The Art and Science of Intimate Apparel
Wacoal has always focused on helping women look and feel their best. Our beautiful, high-quality bras and coordinating lingerie are designed to comfortably fit women of all shapes and sizes. As a leader in the intimate apparel business, Wacoal uses modern fabrics, innovative technologies, advanced manufacturing processes, and unique designs to meet the evolving needs of today’s women. Wacoal’s newest brand, b.tempt'd was launched to give young-minded women additional options for fresh, fun and flirty lingerie.

We are also known for our excellent customer service. Our team of 80 fit consultants—who work in major department stores nationwide—helps women find the right bras with the proper band and cup sizes. These specialists have changed the lives of the countless women with whom they have worked to find the perfect bras. Our consultants are also available by phone to help women choose the right bra and coordinating lingerie for any outfit, find the perfect size, and answer any other questions.

Our Philanthropy: Raising Breast Cancer Awareness
As a company committed to helping women look and feel beautiful, it is natural for Wacoal to play an important role in raising awareness about breast cancer. In 1999 our designers created the first Awareness Bra, a beautiful underwire with a pink ribbon embroidered on the back to remind women about breast health. Two years later, Wacoal expanded its philanthropic efforts by instituting Fit for the Cure®, a unique initiative that helps to raise awareness about breast cancer by offering complimentary bra fittings at special events in department and specialty stores around the country. While working with Wacoal fit consultants, women learn how to determine their correct size, and they discover new styles that flatter their figures and make them feel comfortable. For every woman who participates in a complimentary fitting, Wacoal donates $2 to Susan G. Komen® (no purchase necessary). Wacoal also donates $2 for every bra or shapewear item purchased at these events. Through the years, our Awareness and Fit for the Cure® programs have become increasingly popular and Wacoal is proud to say the following:

  • More than 1200 events take place in department and specialty stores around the country each year
  • More than 740,000 women have been fit
  • More than $4 Million has been donated to Susan G. Komen®

Wacoal supports breast cancer awareness worldwide; learn more about our global initiative here.

Join In Our 30th Anniversary Celebration

  • Watch for the unveiling of styles designed exclusively for this occasion. Look for some of your favorite bras featuring special anniversary colors and details like hints of silver.
  • Check your favorite department store or our website to see the Bra of the Month. the Bra of the Month Sweepstakes; we will be giving away 30 bras a week beginning March 1, 2015.
  • View the videos of Wacoal style ambassador Zanna Roberts Rassi to get tips about ways the bra of the month works with different fashions.